Bitcoin is still the main cryptocurrency, but thousands of new altcoins (alternative cryptocurrencies) are currently in use or in development.
As the number of cryptocurrencies increases, so do people who want to buy and trade. It is estimated that the global user base of all cryptocurrencies today has grown by almost 190% between 2018 and 2020. As a result, there are now over 110 million user passwords.
To target and market the booming cryptocurrency market, it is essential to understand who they are. Crypto users are a unique breed and not as easy to define as one might think.
Simply put, the more you know your audience, the more successful your ad campaign will be.
In this article, Colormatics analyzes the nature of crypto audiences, where they are sent, how to create an ad, and the future of crypto advertising.
The takeaways here will help you better understand what your crypto users want, which will help you drive more users to your website and ultimately your products.
Understanding Crypto Audience Behavior
Crypto is experiencing strong user growth, but the demographics that make up this audience still have their own unique characteristics. Before you start, make sure you are running a good business by understanding these crypto users.
A study by Finder.com found that young people are taking a new approach to investing in cryptocurrencies. Of all cryptocurrency investors, 44.3% are millennials, 28.6% are Gen X, 17.8% are Gen Z, and 8.2% are baby boomers. Considering how new this product is and the unrivaled technology of this age, this number is not surprising. tech savvy
Millennials are now considered one of the smartest people in the workforce. Since most millennials are crypto-bound, it's not hard to know that tech savvy is a hallmark of this audience. Most of this audience is tech-savvy, and many of them fall into the category of early adopters or innovators with new and upcoming technologies.
Ask the price
Cryptocurrency users may buy certain coins for various reasons. From business excitement to the desire to engage with technology. However, many users of this password may have been burned by one of the many password controversies over the past decade. Big losses can make you more cautious about your purchases. Therefore, when they make a purchase, they value purchases more and look for opportunities that have already been made, are more reviewed, and are less likely to change than some of their competitors.
In cryptocurrency, decentralization is one of the main features that all users support. Decentralized cryptocurrency trading uses blockchain technology to allow sellers and buyers to trade directly instead of trading in a buy exchange. Cryptocurrency users accept this technology by making decisions in a central place (like a bank or a special organization) and distributing it to multiple networks at the same time.
Where to send messages in the cryptocurrency ecosystem
Once you know your target audience, the next step is to figure out how to post specific messages.
Traditional marketing methods in the cryptocurrency world do not work.
To succeed in this space, you need to do proper research and understand each unique cryptocurrency segment.
This understanding will not only help you target the cryptocurrency market correctly, but will also help you adjust your marketing campaigns to certain parts of your sales funnel. The following ecosystems are where the pole can be used:
Initial Coin Offering (ICO)
Initial Exchange (IEO)
Security Token Offering (STO)
Each ecosystem has its own rules and regulations. Before adding ecosystems to your advertising plan, familiarize yourself with each segment and make sure it matches your target audience.
Create an advertising plan
At this point, you know the market and know where to place your ads. Now is the time to create an advertising plan and put it into action.
However, before setting up your first ad, make sure that your chosen advertising method does not have any advertising restrictions.
Cryptocurrency and blockchain technology have a close relationship with many big companies. Over the years, companies such as Google, Facebook, and Twitter have all implemented restrictions on cryptocurrency advertising.
To address these limitations, ad agencies have found it useful to use other platforms with crypto advertising metrics.
Live Crypto CPA
Launched in 2015, LCC is an AI-powered advertising networking company. With over 5,000 crypto websites running over 1 billion impressions per month and over 20,000 campaigns, LCC gives you impressions to advertise. LCC lets you target specific groups, frequencies, or geographic regions. It also has CPA, CPL, CPM and CPC.
Talk about bitcoins
Founded by Satoshi Nakamoto, the infamous creator of Bitcoin himself, Bitcointalk is one of the largest forums online today. On Bitcointalk, people can chat and ask questions related to crypto, blockchain, and bitcoin. Bitcointalk has over 2 million registered users, generating an average of 8,306 posts per day. Adding bitcointalk to your ad campaign is a smart way to announce your project to one of today's cryptocurrency audiences. market capitalization
CoinMarketCap has become one of the most trusted cryptocurrency databases in the world. The site has an amazing community and lots of information, tutorials and a thriving community. This platform is perfect for advertisers looking to reach a large base of crypto users.
BuySellAds (BSA) is known for diversifying its advertising strategies with a single platform. The platform provides a crypto network organization with instant access to large crypto-focused networks. The platform not only gives you access to a huge audience of crypto targets, but also allows advertisers to post directly to specific crypto websites.
There are many crypto advertising platforms to choose from, but choose a well-known and reputable service that has many networks. This crypto advertising network is one of the best ways to advertise your crypto projects and promote them to a large audience.
Are you ready for the moon? Welcome. The future of cryptocurrency advertising
The best cryptocurrency advertising relies on direct communication with trusted platforms, forums or programs. Marketers need to know their target audience and think outside the box on how to engage with their target audience.
To be successful, advertisers need to create messaging that considers many factors, from the unique crypto properties of their target audience to the specific market segments they want to penetrate.
Some cryptocurrency announcements are limited and the public needs a high price, but there are some good ideas in this market.